Monthly Archives: June 2015

Tuscany LRT Public Art Project

We are excited to be working with the City of Calgary Public Art Department to video the installation of ‘roger that’. A two, 12 metre-high sculptures, situated on either side of Crowchild Trail. The video will document the process and will include an interview with the artist, Bill Pechet.  “Bill is the lead artist at PECHET Studio, an interdisciplinary practice based in Vancouver, Canada. In all their work, they are committed to developing environments that bridge art and imagination with everyday life, and they are dedicated to the idea that public space must be designed to offer a depth of experiential and playful encounter.” (City of Calgary/Public Art).

Learn more about the project here.

Eamon's Sign

Tuscany LRT Station

Tuscany LRT Station

Tuscany LRT Station

Three Tips To Simple Communication With Your Audience

With efforts to generate attention, startups often over complicate things by getting too technical for their audiences to easily understand; this is often boring and confusing. Here are three tips to help simplify things:

  • Understand the behaviour of your audience and speak to them like people. Done right and you’ll grow your company and increase sales. Done poorly and you will waste time and money.
  • Ensure your core competencies are to the point.  Identify key features and align them to your company’s mission.
  • Be creative and organize your content into categories. Infographics and videos are great ways to do this.

When Steve Jobs presented new Apple products, he would minimize features seen on the screen. It was simple, concise and built into the culture of the company… still is.

Simplicity is often complex.  It takes time, but is well worth the effort.


Steve Jobs predecessor, Tim Cook, shows off the iWatch at their 2015 keynote presentation. Simplicity has always been important to Apple and is apart of their culture. ( – Marcio Jose Sanchez/AP)

Brad Hays is the founder of Design Cause and has been working professionally in video and design since 2001.

Four Simple Steps To Staying Creative

As kids, we grow up as dreamers, thinking big and letting our imaginations run wild, but over time, our responsibilities begin to overlap shrinking our creative process in exchange other responsibilities.

There is however a system for starting your day. Here are a couple of pointers:

  1. Give yourself extra time after you wake up, read for half an hour, but not the news. Reading will stimulate your brain, and if you drink coffee (or anything caffeinated), also do that. I do know some people don’t like reading, and if this is you, make sure to set easy limits. Find a subject that interests you and get started.
  2. Go for a walk or run. This is where the caffeine comes in handy and will push you to work harder and burn more calories.
  3. Staying creative at all levels. Taking action, start small and work your way into something bigger.
  4. Keep a notebook or paper and pencil with you at all times. Ideas come and go all the time. Write them down, draw them out and filter out the bad ones later. Ideas will begin to build upon themselves and this is a great way to grow.

My goal in writing this is also to stay creative, grow my business and hopefully someday write a book.